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Welcome to MicroAge Basics

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Office Supplies in Goderich, Wingham and Kincardine, Ontario

MicroAge Basics is operated by Bluewater Office Equipment, Ltd, and has been family owned & operated since 1984. There are currently six Peet family members working within the organization, which helps to ensure that customer service and quality remains our number one goal.

In 1998 Bluewater Office Equipment joined the BASICS buying group and changed their operating name, to reflect these alliances, to MicroAge Basics. While no operating or ownership changes were made, the name change helped establish MicroAge Basics as a member of two nationwide organizations.

MicroAge Basics offers FREE, next business day delivery on most in-stock items to customers in our local trading area.

Services
• Computer repair & maintenance
• Copier & fax services and repair
• Network system administration & monitoring
• Telephone systems & voicemail support
• Office space planning
• Ergonomic consultation
• Office wellness consultation

223 Huron Rd.
Goderich, ON
N7A 2Z8
(519) 524-9863
(800) 265-1722
info@microagebasics.com

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The desire to start up MicroAge stemmed from a strong belief that Information Technology was going to change the world. The rise of digital transformation within today’s business community confirms that our intuition in 1981 was correct. Our vision has evolved throughout the years, but MicroAge has remained true to their founding principles: to build Canada’s premier network of IT Service Providers.

The Internet has disrupted the IT business, and has changed the manner in which Information Technology is procured and consumed by our Clients. Change has become inevitable, and transformation holds the key for the future IT Service Provider.

MicroAge Canada offers progressive IT service organizations the sense of community and the opportunity to effectively alter their business model in a cost-efficient manner. Our programs will result in increased profitability, sustainability through recurring revenue, renewed relevance within the marketplace, and a higher business valuation. MicroAge has various options available for business owners who are committed to regenerating their businesses and accelerating their success.

Together, we are stronger.

Our mission and Vision

To provide our network of value-added resellers and service providers with proven business practices, efficient tools, coaching and the benefits of leveraged partnerships, supported by a team of experienced professionals who strive to build relevant profitable and sustainable IT Service Provider businesses across Canada.

Trusted market leader that enables the transformation of traditional IT businesses to build Canada’s premier network of managed IT service providers dedicated to supporting technology in the SMB marketplace.

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Our franchisees

Our MicroAge Franchise partners are highly regarded as some of the most successful Value-Added Resellers and Managed Service Providers of the industry. In many cases they are the point of reference in their field within their local communities. And through the years some of them have become prominent regional players.

In February of 2018, as a testament to that commitment and that success, eight MicroAge Franchise partners were recognized in the Top 50 Best Managed It Companies in Canada.

As part of The MicroAge Network in Canada for the past 25 years, we have been able to transform a once small town IT operation into a well-known and respected regional player in Northern Ontario. We could never have achieved the success and milestones we have over the years without the transformation The MicroAge Network has enabled us to attain.

MicroAge Canada’s best practices and business intelligence allows us to grow and successfully compete in what is now, a global market. With our local presence, and the network’s national scope, we are truly stronger in numbers with both our clients and our vendors. We would never have been able to weather the economic downturn in the IT sector in the late 2000’s if it wasn’t for MicroAge Canada. The paradigm shifts we needed to make would have been unsurmountable as an independent VAR.

Our adaptation to MicroAge Canada’s business model continues to separate us from our competitors as we continue pursuing excellence in all aspects of our business.

PHIL PALMIERI – PRESIDENT

Phil has worked in the IT industry for 34 years, with only two companies (one being MicroAge)! He is considered a forward-thinker and a pioneer in the VAR to IOT / MSP business transformation space. Phil is passionate about the IT business, and is committed to helping the MicroAge Network locations in achieving their desired business outcomes.

Phil is a highly energized and successful entrepreneur with a proven track record for delivering profitability and business efficiencies. His hands-on experience, integrity and leadership have proven to be valuable assets in fostering growth and strengthening the presence of the MicroAge Network in Canada.

Phil also operates the largest MicroAge location in Canada. Recipient of numerous awards, his Laval location is recognized as one of Canada’s Best Managed IT Companies in Canada and a World-Class Managed Service Provider.

In his spare time (yes, he finds it), he enjoys spending time with family and friends. Phil also coaches a Junior hockey team and loves his Pittsburgh Steelers.

MICHEL MARLEAU - DIRECTOR, FRANCHISE AND DEVELOPMENT

Michel is the newest member to the MicroAge Canada team. With over 23 years of IT and CE experience in Sales Management, as well as Franchise Network management and development, Michel has taken on a new challenge. His mandate is to promote both the MicroAge Franchise program as well as the Affiliated Partner Program. With this role he can pursue two of his professional goals: Actively shape and grow a true National Brand, and help business partners achieve long-standing success.

On top of other responsibilities such as working to improve the programs, he will work with prospective partners inquiring about these programs, will guide them through the discovery process to ensure full disclosure, and then facilitate the on-boarding process.

Michel and his spouse Julie are proud (…and tired) parents of 3 young children. He is a fan of world politics and history, a soccer coach and passionate about football and the New England Patriots.

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Perfection is not attainable. But if we chase perfection, we can catch excellence.
– Vince Lombardi

MARIA FIORE – DIRECTOR OF BUSINESS DEVELOPMENT

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Maria is a 28 year veteran of the IT industry and has held various positions. From Account Management growing portfolios, to her role as Director of Product Management supporting 12 account and product managers, Maria’s ability to bring together all the stakeholders to work as one to attain their mutual goals was the main reason for her success.

Today in her current role, she is focused on helping MicroAge Franchisees be more successful and maximize their potential. This is accomplished through conducting business reviews with the individual franchise owners, managing vendor and supplier relations at a national level to bring the best programs possible to locations, facilitating training opportunities as well as initiatives such as the valuable Profitmakers program and the successful MicroAge Talks Technology marketing program to name a few more.

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During her downtime, Maria volunteers as team manager for her daughter’s hockey team, enjoys spending time with her family and friends and travelling to interesting destinations (most recently Iceland; next up: Norway).

HERB ROBLIN - DIRECTOR, NATIONAL SERVICES OPERATIONS

Following a long and successful career with IBM Canada, Herb has spent the last 21 years with MicroAge in various roles. He has authored and managed the MicroAge National Service Program and has been instrumental in the development of the MicroAge M4 managed services program. Herb is on Service Advisory Councils of many of our vendor partners and can leverage these relationships to ensure that the MicroAge locations are treated as one entity rather than as individual locations.

Acting as a business consultant and advisor, Herb works with franchisees to help them increase their efficiency and profitability. He brings industry best practices and works with locations to implement these practices. Download antelope audio sound cards & media devices driver. During location visits and business reviews, he works with the franchisees to develop action plans to maximize their financial and operational performance.

Herb serves as a trustee of the Old Hay Bay Church (1792) National Historic Site and enjoys renovating houses and restoring collector cars.

MARIA GARREFFA – ADMINISTRATIVE ASSISTANT

Maria began her journey in the IT industry 22 years ago as an Advertising and Marketing assistant. Her main responsibilities were coordinating Flyer production and assisting the Graphic Arts team. As she moved over from retail to the corporate side of the business, her duties included various administrative tasks including Event coordination. Her ability to meet deadlines and dedication to getting the job done made her appreciated by her colleagues and successful in her role.

Today, Maria brings all that knowledge and experience to her current role and continues to perfect and evolve in her Administrative tasks taking on the financial and accounting aspects of the business. She supports the MicroAge Canada team brilliantly so they can in turn provide value to the franchisees.

Aside from all the support she provides the team, Sensei Maria practices and teaches Martial Arts and is 3rd Dan Black belt. She also practices & facilitates Reiki and other alternative healing techniques.

As one of the newest owners within the network, I have been welcomed and
treated as an equal since joining in May 2012. The process of joining the MicroAge Network was straightforward and ever since the level of level of commitment and support has continued to rise. From a business perspective, having direct access to resources in the Distribution, Vendor and Technology communities is an advantage. From a personal perspective, having the opportunity to access the wealth of knowledge and experience of other owners in the network has been invaluable.

Testimonials